BUSINESS MISSION
 | | Synergy is a Christ centered business that works on various levels with clients to build strong | | | strategic partnerships and develop new and innovative advertising, marketing and
sponsorship programs as well as to plan and execute related events and promotions.
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| | Synergy exists to honor God through the bringing together of companies, individuals and | | | concepts to build win-win relationships that benefit all parties involved.
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BUSINESS BACKGROUND
| | Synergy, founded in late 2001 and located in Hurst, Texas, consists of both Synergy | | | Consulting and Synergy Sports and often specializes in helping companies and individuals
within Sports and Outdoor industries develop, implement and manage business plans,
strategic networks as well as all types of marketing, advertising and promotion initiatives.
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| | Synergy is owned and operated by Doug and Leanne Goddard. Doug earned his BA in | | | Economics from Vanderbilt University and his Juris Doctor from SMU School of Law while
Leanne earned her BBA with an emphasis in Music Business from Belmont University. Doug
served as VP of Product Development with Donruss/Playoff before starting Synergy in 2001.
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BUSINESS EXPERIENCE
| | Successfully negotiated autograph, highlight and spokesperson contracts with over 500 | | | professional athletes totaling over $15 million throughout career including Hank Aaron, Nolan
Ryan, Barry Bonds, Sammy Sosa, Alex Rodriguez, Joe Montana, John Elway, Jerry Rice,
Marshall Faulk and Emmitt Smith as well as an exclusive spokesperson agreement with Kurt
Warner following his NFL, Pro Bowl and Super Bowl MVP season all strengthening company’s
market identity and raising consumer awareness of products ultimately helping sell through.
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| | Developed the foundation for and negotiated new license agreement for company with Major | | | League Baseball and Major League Baseball Players Association thru increased brand
equity, personal relationships and strategic alliances and via presentations, meetings and
discussions allowing the company to continue growth, doubling sales from $30 million to $60
million annually.
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| | Turned around and grew company with only 4 product lines a year with gross sales of | | | approximately $12 million by creating and developing new products and concepts increasing
product lines to over 10 and generating over $24 million annually while managing budgets for
entire line of sports products totaling over $15 million per year.
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| | Developed and executed public relations program cross promoting brand names and | | | products with Cal Ripken Jr. and his autobiography "The Only Way I Know." Promotion gave
company national exposure in trade and consumer publications leading to increased
awareness outside traditional customer base.
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